 The
business plan consists of a narrative and several
financial worksheets. The narrative template is the body of the business
plan. It contains more than 150 questions divided into several sections.
Work through the sections in any order that you like, except for the
Executive Summary,
which should be done
last. Skip any
questions that do not apply to your type of business. When you are
finished writing your first draft, you’ll have a collection of small
essays on the various topics of the business plan. Then you’ll want to
edit them into a smooth-flowing narrative. |
 Marketing
is a general term used to describe all the steps that lead to
final sales. It is the process of planning and executing pricing,
promotion and distribution to satisfy individual and organizational
needs. From this definition it is easy to see that marketing is more
than just the process of selling a product or service. Marketing is an
essential part of business, and without marketing, even the best
products and services fail. Companies constantly fail because they do
not know what is happening in the marketplace and as a result, they are
not fully meeting their customer’s needs. They mistakenly believe that
with the proper amount of advertising, customers will buy whatever they
are offered. |
 THE
terms bureaucrat) bureaucratic) and
bureaucracy are clearly invectives. Nobody calls himself a
bureaucrat or his own methods of management bureaucratic. These words
are always applied with an opprobrious connotation. They always imply a
disparaging criticism of persons, institutions, or procedures. Nobody
doubts that bureaucracy is thoroughly bad and that it should not exist
in a perfect world.
|
 If
an organization is to be successful in the delivery of its projects, it
is essential to establish standards by which those projects are
selected, managed and delivered. And these standards must be consistent
with the organization's strategic plans. While tomes have been written
on "What is project management" or "How to do it" there
appears to be very little in the way of step-by-step recommendations for
establishing consistent successful performance across many projects in
the same organization. |